Herbs Slow Life Down

Let the fragrance and rhythm of herbs guide you back to yourself—breathe deeply, and embrace the beauty and simplicity of life.

Organic Cultivation •
Nurturing the Earth

Using natural farming methods without pesticides or chemical fertilizers, we cultivate more than 50 varieties of herbs and Taiken No.16 rice, bringing sustainable vitality to the land.

Joyful Planting •
Sharing with Care

We cultivate happily in our herbal fields, sharing each natural aroma and story. Planting becomes a joyful bridge that connects people with the land.

Sustainable Agriculture •
Leading the Future

From origin to product, we practice eco-friendly methods and pursue social well-being. Pura Vida is committed to driving innovation and long-term development in sustainable agriculture.

Pura Vida Lifestyle

Pura Vida Herbs was founded in Ji’an, Hualien by returning youth Huang Jia-Xiang and his wife Huang Jing-Wen. Staying true to natural farming without pesticides or chemical fertilizers, they cultivate over 50 varieties of herbs. Inspired by the Costa Rican way of life—Pura Vida—the brand hopes to bring back a sense of nature and joy through herbal tea bags, five senses experiences, herbal coil incense, and natural farm products.

What People Are Saying

I felt completely relaxed… even slept better at night!
Taipei Market Customer|Using Herbal Coil Incense
So much energy! What you grow truly carries energy!
Taipei Market Customer|Pendulum Testing Hydrosols
Pura Vida rice tastes even better cold than hot! ^^
Amy Su

Herbal Product Series

香草茶包

Herbal Tea Bags

Caffeine-free and perfect for hot or cold brews. Grown in our own herb fields, each sip carries a gentle sweetness to accompany your moments of relaxation.

五感體驗

Five Senses Experience

From aroma journeys to creative stamping, immerse yourself in interactive herbal activities—ideal for families and group reservations.

禾亮米

Pura Vida Rice

Cultivated without pesticides or chemical fertilizers, using Taiken 16. Fragrant, flavorful, and the perfect choice for your dining table.

環香

Herbal Coil Incense

Crafted in collaboration with Chiu Wan Hsing Incense Shop, made without chemical additives. Gentle and pure, perfect for cleansing spaces and uplifting the spirit.

純露

Herbal Hydrosols

Steam-distilled from organic herbs. Versatile for cooking, skincare, or as a natural diffuser—bringing fragrance into your everyday rituals.

香草鹽

Herbal Salt

Seasonal herbs blended with rose salt, offering a rich natural aroma that enhances flavor and depth in your dishes.

香草糖

Herbal Sugar

Herbal blossoms combined with brown sugar—ideal for tea or desserts, adding a subtle floral sweetness.

蠟燭

Energy Candle

Made with white sage and sea salt, this aromatic candle is designed for meditation, healing, and purifying your space.

Papa Liang's Herb Quotes

Herbs need to grow slowly, not too fast. If they grow too quickly, they lose their fragrance.
In Taiwan, most herbs have a growth cycle of about 1–2 years, while rosemary can live up to 4 years.
Besides herbs, it's good to grow a few flowers—handy for those anniversaries we always forget.
Herbs must be pruned—if you don't trim them, they won't grow well. The more you prune, the better they thrive.
European and Southeast Asian herbs have different seasonal rhythms. Depending on the time of year, you'll see different herbs flourishing.
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