A Good Meal is a Blessing
From the fields to your table, every grain of rice carries a gentle promise of care—for the land, for life, and for family.
Grown with Care,
Enjoyed with Peace of Mind
At Pura Vida, we respect both the land and the environment. Our rice is cultivated using natural farming methods—no pesticides, no chemical fertilizers—enriched only with green manure and organic fertilizers. Every grain of Pura Vida Rice embodies the purest taste of the earth.
Pesticide-Free
Chemical
Fertilizer-Free
Green
Manure
Organic
Fertilizers
Cultivated with Heart,
Preserving the Aroma of Rice
From planting, harvesting, sun-drying, milling to packaging, every step is carefully managed to bring the freshest, most fragrant, and perfectly springy rice to your table.
Premium Variety: Taiken 16
Pura Vida Rice is made from Taiken 16, a high-quality variety developed by the Hualien District Agricultural Research and Extension Station. Since its debut in 1996, it has been beloved for its rich aroma and chewy, elastic texture—earning recognition from both consumers and farmers.
With strong resistance to disease and stable cultivation traits, it helps farmers improve efficiency, reduces dependency on fertilizers, and lessens the environmental burden—so you can eat with peace of mind while allowing the land to breathe.
Nutrition & Taste in Harmony
Pura Vida Rice is stored under refrigeration for up to 6 months, ensuring freshness for both daily meals and long-term storage.
Whether you value the full nutrition of brown rice or the delicate texture of white rice, Pura Vida Rice has you covered.
Recommended Ratio: White Rice : Brown Rice = 3 : 1
This perfect balance combines chewy texture with rich nutrients—an ideal choice for the whole family.
Brown Rice
The most complete in nutrition, packed with carbohydrates, protein, dietary fiber, vitamin B complex, vitamin E, and γ-oryzanol.
White Rice
Primarily rich in carbohydrates, featuring the soft, springy endosperm for the best eating texture.